Sport · Lifestyle · Entertainment
We grow brands inside the game.
Fandomain is a growth and partnerships agency for lifestyle and apparel brands and the sports properties they work with. We build licensing and partnership programs, sell through partners and events, win and keep fans, and make the content and data systems that run it all.
What we do
Five practices, run as one.
Partnerships open the door. Demand, fans, content and data are what make a partnership pay. We do all five, so nothing falls between agencies.
- 01
Partnerships and licensing
Programs with leagues, teams, national sports bodies, venues and events, from the first approach to the signed deal.
- 02
Demand and sales through partners and events
Getting product in front of buyers through partners, retail and the moments fans gather.
- 03
Fan and customer acquisition and retention
Winning new fans and customers, then keeping them.
- 04
Content
Content systems set up and made in house, using AI-augmented production.
- 05
Data and intelligence systems
Systems designed and built to show what is working across partners, fans, content and sales.
Who we work with
Brands, and the properties fans follow.
Brands
- Lifestyle and performance apparel brands
- Consumer brands that want a place in sport and culture
- Founders who need a partner inside the team, not a vendor outside it
Sports properties
- Leagues and national sports bodies
- Teams and clubs
- Venues and events
Sectors so far
How we work
An embedded partner that builds working systems, not slides alone.
Embedded
We work inside the team, with the founder, on the same goals and the same calendar.
On retainer
A monthly retainer, scoped together at the start, so the work keeps going after the first plan.
Built to run
Every plan comes with the system that carries it out: the pipeline, the content engine, the data.
Work
The kind of work we do.
Client names stay private. Here is what the work is.
- PartnershipsNo. 01
Partnership and licensing decks
Partnership and licensing proposals for a professional sports league and a national sports body: the fit, the program and the product.
Format DecksFor League and body - LaunchNo. 02
Event-week launch concepts
Launch concepts for a major sporting-event week in Las Vegas: the moment, the product and the activations around it.
Format ConceptsFor Event week - GrowthNo. 03
Social media plan and research
A social media plan for a lifestyle and performance brand, with the audience and competitor research behind it.
Format PlanFor Social
Start a conversation
Talk to John Collins.
Fandomain is led by John Collins, founder and principal. Write directly: a few lines on the brand and what you want to build is enough to start.